Ethics in Business Free Essay Example, 2250 words

The next step in a procedural decision-making process involves the decision maker knowing his interests and skills in arriving at a rational decision. It is evident from the case that Hugo aspires to be the brand manager for the floor cleaning system. This means that he may be working to achieve his self-interests. This self-interest can be a great setback to an effective decision-making process. The intentions behind Hugo s actions are not from goodwill. Instead, they are from the self-interest which according to Kant is not right. His actions are not morally motivated. If his actions were of true moral interest, they would not be contaminated by motives of self-interest (Gavai, 2010). There is no justification as to why he is bothered by Anja s marketing plan that involves spokespersons who are physically unattractive. On the other hand, Hugo who is a marketing graduate from Oxford Brookes University is well equipped with marketing skills. This means that his decisions are not onl y from self-interest but are well thought of according to his educational background. Being skilled means that the decision-making process may, after all, be based on rational ideas and strengths which might overcome self-interests. Exploration of the options available is the next step in a decision-making process. We will write a custom essay sample on Ethics in Business or any topic specifically for you Only $17.96 $11.86/page This information is in line with the company s view to financial benefits which are earned through the use of less attractive individuals to market cleaning products.